In this edition of Entre Nous, we take a look at the current craze for protein-enhanced food. We dive into how this trend is confusing consumers, but also creating egg shortages in France. We also look into how it is boosting the sales of “healthy” snacks, namely Babybel cheeses in the US. Finally, we discuss whether extra protein is really good for you or not.
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Hype or help? Protein-enhanced food goes mainstream
