Sonos implemented a round of layoffs within its marketing team, signaling a strategic pivot under the leadership of its new Chief Marketing Officer, Colleen DeCourcy, Bloomberg reported. In an internal memo, DeCourcy, who joined the premium audio brand in November, explained the rationale behind the restructuring. She noted that the marketing division “had grown into something too diffuse to move at the speed this brand needs.”According to DeCourcy, rather than framing the job cuts as a simple cost-saving measure, DeCourcy emphasised that the reorganisation is focused on operational efficiency and accelerating execution. Bloomberg shared the memo she sent to her staff on Wednesday (April 1).
Read CMO Colleen DeCourcy memo to employees
From: Colleen DeCourcySubject: A note on MarketingDate: April 1, 2026Some people I genuinely respect are leaving Sonos today.I think you deserve to know how I actually think, not just what I decided. These were structural decisions, not performance ones. The people walking out the door did good work here and they will do good work wherever they land. If you were close to someone who is leaving, I’m sorry. That loss is real and it deserves to be named before we talk about anything else.Here’s what I know about why we’re in this moment. Marketing had grown into something too diffuse to move at the speed this brand needs. Too many overlapping remits, too many handoffs, not enough clarity about who owned what and why. We were organized around channels instead of around the brand, and you can feel that in the work. The redesign is an attempt to fix the underlying structure, not adjust the headcount, to build something better with clearer jobs and shorter distance between a decision and its outcome.The new organization has five functions with clear lanes. Global Brand Strategy is the intelligence layer covering brand meaning, consumer insights, and Product Marketing. Global Brand Creative is our in-house studio making the actual work. Global Brand Marketing owns demand creation and the full consumer journey from consideration to loyalty. Global Communications covers PR, influencer, social, and the trust rebuild. Global Commercial Marketing handles execution across all regions and channels.What doesn’t change is the thing that brought most of us here in the first place. Sonos makes a product worth believing in. The commitment to sound and quality and the experience of music in your home is unchanged. The work that matters most, the launches and the stories and the moments that bring people back to this brand, that work is still the work and there’s a lot of it ahead.As you already know, I honestly believe there’s a real danger in being good at something, in letting the way you do one thing become the way you do everything. Staying curious, staying uncomfortable, being willing to not know yet, that’s the harder path and in my experience it’s the only one that goes anywhere worth going.If you need something from Marketing today and you don’t know where to go, come to me directly. Let’s get to work.
